I’ve been doing a bit of digital housekeeping recently.
While unsubscribing to a few enewsletters, I’ve been taken to a webpage that has really raised my hackles.
Publishers, if I’ve chosen to click on an unsubscribe link, why would you give me any options beyond ‘confirm that you wish to unsubscribe’?
I’ve made the choice to unsubscribe and nothing in this little blue box is going to convince me otherwise. If you were so dead-set on getting me to stay, couldn’t you have done it in a fun, interesting way, like showing me what I’d be missing out on?