Google continue to push innovation in the search space and judging by this video, aren’t messing around when it comes to mobile. Their acquisition of AdMob means that they will be a major player in this space and have pretty much got both mobile display and PPC advertising covered.
I know that this is just a prototype, but in the future, this will probably be the way that we read magazines. I love how interactive the experience is and how a media owner, in this case, Time Warner, is pushing for innovation in their category.
The way they’ve set up the magazine and the experience reminds me a little bit of Rio Ferndinand’s #5 magazine. If you haven’t seen it, I urge you to have a look. It’s surprisingly good and makes great use of the Ceros platform.