This was a fantastic partnership and a brilliant way to join up social media and TV. Being able to ‘tweet’ to my mates via FB certainly improved my inauguration viewing experience!
And this could’ve been a good sponsorship from Vestas, but I’ll have negative correllations with them because of the pre-roll. The video stream was a bit borked but I had already seen the pre-roll once when I loaded the video the first time- why did I have to see it again if I reloaded the screen? Very annoying!
1. There were 200,000+ status updates through the Facebook integration on CNN.com
2. At that time, 3,000 people commented on the FB CNN feed per minute
3. Obama’s FB Fan Page has more than 4 million fans & in excess of 500,000 wall posts
As of 4:45 pm (GMT), CNN had served 13.9 million live video streams globally since 6am and had broken its all time total daily streaming record (from Nov 5, 2008) of 5.3 million live streams. (via Mashable)
According to Contagious Magazine, there’s now a big push on Facebook to get CNN to do the same Facebook tie-in for the Oscars, the Super Bowl, the World Cup, etc, etc.