I Am and You Are Too

I walked out of my hotel this morning and saw an outdoor ad that made me stop in my tracks. Usually, I have a very immediate love / hate reaction to advertising. With this ad, I wasn’t sure.

For those you who are having trouble reading it, the copy says: ‘I am Asian when I’m experiencing prejudice.  Put yourself in someone else’s shoes.’

Really interesting concept, but I’m not 100% sure about the execution – but I suppose that’s the point. It’s unexpected and provokes conversations – conversations about the grammar. Should they have used contractions to make the ad more accessible? Should they have used less obvious photo stock shots. I know it’s charity work, but don’t agencies use this as an opportunity to showcase their best work?

 

Advertisements

2 thoughts on “I Am and You Are Too

  1. I hate it. I don’t even know if I like that they attempted to address “racism/prejudice” if they are not going to take the time to understand the schism or it’s causes.

  2. I’ve been so offended by this ad campaign. It makes me embarrassed to be white and Canadian, because it’s just so clueless. It’s not about putting yourself in somebody else’s shoes, or pretending that you can feel what it’s like to experience somebody else’s problems.

    Everybody experiences prejudice in some way or another, and the best thing we can do is to be aware of our own prejudices, because we all have them, they’re part of our humanity, and part of being a mature person is being mindful and rising above our prejudices so that they don’t hurt others!

Tell Me What You Think!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s