I heart Muxtape, but it’s been shut down!

Another case of the shortsighted music industry not looking before they've leapt

Another case of the shortsighted music industry not looking before they've leapt.

This really gets my goat. Muxtape is a great service that lets users create their own virtual mixtape and share with their friends. I’d previously enthused about how great Muxtape was – it completely embodied the often anarchiac DIY ethos of the Internet and fit in with the idea of giving consumers what they wanted, exactly when they wanted it. Now the RIAA (Recording Industry Association of America) has shut it down.

I was chatting to a friend recently about the way the recording industry has changed over the last ten years and he said that the most senior executives in most record labels make about £200,000+, therefore it’s in their interest to try to squeeze as much as possible out of CD and MP3 sales. What they haven’t realised is that today’s internet-savvy consumer isn’t prepared to pay shedloads to buy music anymore – why, when they can use Lime Wire or even We7 and get it for free. Interestingly, after running a straw poll of my colleagues, I discovered that most of them had no idea that Lime Wire was illegal or that it was illegal to download music you hadn’t paid for.

To counter this, we have companies like Live Nation emerging. They’ve acknowledged that the traditional record label model is broken and that it’s time for new solutions. Bands like Nine Inch Nails and Radiohead are also extremely exciting – they’ve taken control of the distribution process, which has resulted in them making more money than ever from concert tickets and merchandise sales.

Ultimately, the tussle between innovative companies like Pandora, Muxtape and even Blip is going to come to a head and my money’s on the underdog in this David v.  Goliath-like struggle.

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2 thoughts on “I heart Muxtape, but it’s been shut down!

  1. I think you are absolutely right; the model the music companies have at the moment cannot/should not survive.

    There was a great article on this in the Economist: http://www.economist.com/business/displaystory.cfm?story_id=10498664 back in January on this.

    The model I’d really like, and was mentioned in the Economist, is some sort of subscription service. I’d really like a service that would let me play any music ever released anywhere for a monthly fee. If artists could contribute to that pool of music and then get a share of my fee when I play their tracks then all the better.

  2. Great minds think alike! I’ve had a post brewing on this for the last week or so, which I’ve just got around to finishing [RIP Muxtape – and what’s next?] and we’re both clearly on the same page – the tide’s too great to turn back now. In the interim if you’re missing Muxtape, I’ve listed a few of the pretenders to the throne – OpenTape being a particular favourite!

    Katy

    PS: welcome to the blogging shores!

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