This is a great way of visually communicating the massive changes in the way the generations communicate and demonstrates how important age is when putting together a communications plan.
How Baby Boomers (45-65 year old Adults with UK marketing speak) communicated:
How Generation X (29 -44 year old Adults in UK marketing speak) communicated:
Beepers! They seem so archaic now, especially in comparison with the latest version of the Blackberry – be still, my beating heart.
How Generation Y communicates (16 – 28 year old Adults in UK marketing speak):
It’s absolutely insane to think about how quickly Western society’s mass communication model has changed and how quickly it will change over in the future. This images is already ever so slightly out of date, as it doesn’t include microblogging communication tools like Twitter, Identi.ca and Friend Feed. The future’s definitely bright!
Thanks to The Marketing Student for the images.