Google have just released Chrome, their long awaited browser to rival the likes of Firefox, IE and Mozilla. Yay Google, right? Wrong. Tap The Hive have done some digging on Chrome’s EULA (End User License Agreement) and have pulled up some very curious clauses within it, namely the content section. If you download [...]
Stop The CTR Obsession!
I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it? As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to [...]
First things first…
This is the obligatory first post and me dipping my toe into the world of blogging. Blogs are funny things, aren’t they? Ultimately, they’re tools for self-promotion, a soapbox and a space for you to shout as loud and as often as you want about anything and everything. There are people who do it well [...]
