This week I was doing some research for a client presentation and I kept thinking, “Oh yeah, I remember that display ad, it would be great to find it and to show the client that.” Working in the advertising industry, I have the tools to be able to do exactly that. Then, I thought to [...]
Role Models
“Perhaps we will soon reach a time when the media industry can spontaneously think of an equal number of great icons of either gender.” This is the last line in Sue Unerman’s piece in the latest edition of Media Week and it follows on from a number of things I’ve been talking or thinking about [...]
Hello Misogyny
Spotted this Duffy / Diet Coke advert in Heat magazine today and I have to say, it knocked me for six. The aim of this campaign is apparently to ‘represent confident young women taking a stand against the pressures of modern life’. What? All this ad campaign says to me is that Diet Coke want [...]
Two Things That Confuse Me
1) Why Campaign paid for bus sides to tell everyone that Euro RSCG are on board. Oh look, see what they did there? They’re ‘on board’ and it’s an advert on a bus! Gah! 2) Why anyone would buy the trip to the dentist in a box, pseudo-cupcakes Candycakes are selling… …when you [...]
Thinking About Why I Blog
Is it for vanity? Is it to have a soapbox? Is it a derivative of the diaries I used to keep when I was a teenager? I expect every regular blogger gets to a point where they start thinking about why they bother. Brazen Careerist recently ran a contest asking their community about how blogging [...]
For Those Who Are New To Recessions
So we’re officially in a recession and everyone’s running scared. Bad news is dominating the headlines and fresh redundancies seem to be announced nearly everyday. Some of us were in the tail end of the last recession so know how to keep positive and get through. But what about the recent grads and the people who’ve [...]
What’s The Digital Equivalent Of A Jingle?
Please don’t say ‘dingle’. This is a question I’ve been pondering for a while and reading this post kickstarted some thoughts. Seriously though, what is the digital equivalent of a jingle? The jingles from my childhood still stick in my head and when I heard them used again in TV & radio ads when I [...]
Patience In An On-Demand World
The last month has been one big waiting game for me. Waiting for information, waiting for people to get back to me, waiting for documents and letters come through the post, waiting in telephone queues. Waiting, waiting, waiting. I’ve always been a slightly impatient person, but I’ve noticed over the past few years [...]
The School of Life
The School of Life has just opened in Bloomsbury and boy, are people getting excited. Think a UK luvvie version of New York’s Learning Annex with less angst and more politeness. I’m most excited about Meals - dinner, great chat and potentially some new friends. They’re providing everyone with an easy to follow conversation menu, which [...]
