Drive Thru America

Having lived in London for the past 8 years and relying on my feet, taxis or other various means of public transport to get around, I forget how utterly reliant Americans and Canadians are on their cars. Whenever I go back home or travel somewhere in the U.S., there are always so many brilliant reminders [...]

What’s The Digital Equivalent Of A Jingle?

Please don’t say ‘dingle’. This is a question I’ve been pondering for a while and reading this post kickstarted some thoughts.   Seriously though, what is the digital equivalent of a jingle? The jingles from my childhood still stick in my head and when I heard them used again in TV & radio ads when I [...]

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