A lot of people have been talking about the book Nudge recently. To quickly sum up, the book is about the irrational ways that people behave and the little things or ‘nudges’ that can be employed to create behavioural change.
I haven’t read the book yet, but it’s on my Amazon wishlist.
At work we’ve recently been [...]
October 21, 2009
Categories: thinking . Tags: behaviour, nudge, people . Author: lenisebrothers . Comments: Leave a Comment
courtesy
IPA Social kicked off quite nicely two weeks ago with a big old event / ‘unconference’ at the IPA.
There were about 80 people in attendance and there’s since been a few debates about the event and about the 10 principles.
A few things struck me on the evening of the event and I’ve [...]
October 20, 2009
Categories: IPA Social, thinking . Tags: herd, internet principle, IPAsocial, nudge . Author: lenisebrothers . Comments: 2 Comments
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