Google continue to push innovation in the search space and judging by this video, aren’t messing around when it comes to mobile. Their acquisition of AdMob means that they will be a major player in this space and have pretty much got both mobile display and PPC advertising covered.
I know that this is just a prototype, but in the future, this will probably be the way that we read magazines. I love how interactive the experience is and how a media owner, in this case, Time Warner, is pushing for innovation in their category.
The way they’ve set up the magazine and the experience reminds me a little bit of Rio Ferndinand’s #5 magazine. If you haven’t seen it, I urge you to have a look. It’s surprisingly good and makes great use of the Ceros platform.
A new mobile campaign to publicise the new look 90210 in the States has just launched. This is intriguing from a couple of perspectives – it’s still very rare in the UK to see $50,000 spends on mobile campaigns. Clients here are still hugely risk-adverse when it comes to any form of digital advertising and for the most part are still waiting to see other brands jump off the cliff first, so a lot of time needs to spent with them, selling it in. In 2008, it’s interesting to see that even a free trial of extremely targeted one to one advertising (thanks, Blyk!) is still not enough to change their minds.
From the looks of it, this 90210 campaign was quite smart – they’ve recognised the value of fully integrating in environments that their young adult target audience are regularly active in. And at only $50,000, this is a really cheap campaign tightly targeting the 13- 28 year old audience who is most likely to watch the show. The show’s website has taken this a step further allowing their audience to buy songs featured on their show through iTunes, hook up with the show on Last.fm and Facebook and hang out in a somewhat clunky virtual Beverly Hills.
Despite being a huge fan of the original show and doubting how good this new show is going to be, this campaign has definitely made me want to give it a little look in.
(Thanks to Media Planner Buyer daily for the tip!)