I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it? As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to [...]
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Recent Posts
What I’m Tweeting About
- Interesting sales conversion technique by the @theOutnet - they send you an email reminding you of an item in your basket. Worked on me!---2 days ago
- At least they're not rely on advertising for the bulk of their revenue, like every other start up seems to do! http://t.co/VizSvr1x---2 days ago
- Absolutely amazing - shame about the Pantheon! RT @kaigani Now *this* is the future of UX - http://t.co/4QY7Ow6Q (urban experiment)---2 days ago
- Wow - interesting use of the vernacular in this sub-header on the Daily Beast: 'Santorum Spanks Romney'. http://t.co/PC3ujQmT---2 days ago
- When retargeting becomes stalking - http://t.co/zRkurzyx http://t.co/10OOhHUJ via @imediatweet---3 days ago
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Tags
Advertising apple blogging branding celebrities changes commercials communication cool stuff creative creativity digital direct mail Google innovation inspiration integration interesting internet IPAsocial iPhone lists media media owners mobile motivation music Obama outdoor photos planning post PR product placement radio Random search social social media targeting technology thinking TV video word of mouthFebruary 2012 M T W T F S S « Feb 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
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