How To Make It In America

I noticed a lot of activity for this new HBO show when I was in New York last week and was intrigued as the activity kept popping up in my media space. From what I can see, the show’s been launched via a really kick ass integrated media campaign – so kudos to whichever agency [...]

Helping People Remember Online

This week I was doing some research for a client presentation and I kept thinking, “Oh yeah, I remember that display ad, it would be great to find it and to show the client that.” Working in the advertising industry, I have the tools to be able to do exactly that. Then, I thought to [...]

Suntastically Punny

What an ace headline from the currant bun. Admittedly, I don’t read the Sun, but their chutzpah makes me laugh. They’ll be going great guns to get their numbers back up for December’s ABC audit.

Two Great Innovations

Google continue to push innovation in the search space and judging by this video, aren’t messing around when it comes to mobile. Their acquisition of AdMob means that they will be a major player in this space and have pretty much got both mobile display and PPC advertising covered. I know that this is just [...]

The Take and Take of Media

Some of this is scarily familiar. We’re in a recession, but let’s play nice, people. via

Our Field Trip To The Guardian

Today, a few of us went along to the Guardian’s brand spanking, boxfresh new offices in King’s Cross for a tour and a brainstorm. And this is what we saw. A lovely cork stool.  Eco-friendly cardboard signs.  Bold colour encourages effective mastication.  The view was quite nice, don’t you think?  I had a unrelenting case [...]

Bringing Media Owners In On The Accountability Party

Times are tough. Folks are being made redundant, clients are focused delivering their bottom lines and generally moving away from brand campaigns and media owner revenues are in free fall across many sectors. ITV are announcing their profit results on Wednesday and from what I’ve heard, it’s not going to be pretty. There are similar [...]

CNN + Facebook = Future TV

This was a fantastic partnership and a brilliant way to join up social media and TV. Being able to ‘tweet’ to my mates via FB certainly improved my inauguration viewing experience! And this could’ve been a good sponsorship from Vestas, but I’ll have negative correllations with them because of the pre-roll.  The video stream was [...]

Potato Is Spelt Ghoughphtheightteeau

Fantastic new campaign from the Times with great use of Tube car panels & 48-sheets.  I was so engrossed in this ad on a tube journey last week, I missed my stop!  

Why I Hate The Sun – Reason #4,673

They’re not subtle about increasing the class divide, are they?

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