IPAsocial principle 02 – Social agenda not business agenda

Social Media is a conversation. That seems to be the one thing that we can all agree on. But given that Social Media is a rather noisy and opinionated conversation, what value do we think we will have by adding our voices to it? We are not Social Media gurus. In fact, we are rather [...]

Le Social, C’est Chic

I’ve been involved in a fantastic IPA project with the lovely and talented John, Katy, Amelia, Faris, Neil, Mark, Jamie, Asi and Nigel, which is basically the follow-on from the aftermath of an IPA 44 Club event in January. Willsh has already summarised this nicely here. We’ve established 10 principles of social media, written them [...]

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