I noticed a lot of activity for this new HBO show when I was in New York last week and was intrigued as the activity kept popping up in my media space. From what I can see, the show’s been launched via a really kick ass integrated media campaign – so kudos to whichever agency [...]
I’ll Have 400 Ratings And A Side Of Fries, Please
Considering how fragmented the media landscape has become, it amazes me when I see planners still trying to sell in schedules where the majority of media spend is concentrated in TV. Time and again, I hear the same worn arguments for this approach – “This is the only way we’ll achieve frequency and recall”, “A [...]
90210 to Go
A new mobile campaign to publicise the new look 90210 in the States has just launched. This is intriguing from a couple of perspectives – it’s still very rare in the UK to see $50,000 spends on mobile campaigns. Clients here are still hugely risk-adverse when it comes to any form of digital advertising and [...]
Stop The CTR Obsession!
I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it? As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to [...]
