I love getting mail. As I’ve mentioned before, for me, there’s still no digital equivalent to the anticipation I feel whilst opening a piece of mail. No matter how obvious it is, I still think, “Ooh, I wonder what this could be?”. I was even excited when I received this package from the Economist because [...]
Google DM
Just spotted this leaderboard on the Sun, which contains a very interesting partnership. It’s brilliant that Google are encouraging small businesses to test direct mail. It’s also quite canny on their part because they know that more often than not, people will use Google to find the website they’re looking for, even when they have [...]
