There are folks out there who would argue the case for 100% digital. Digital everything, 24-7. Despite being passionate about digital technology, I think there’s still something in the tangible. Matter know this and have put together an innovative DM comms package that’s very different to anything else in that sector. None of the [...]
As Seen In Manchester City Centre
The big screens complete with booming audio give the area a very Children of Men / 1984 feel, don’t you think?
How To Do Digital Media Planning & Buying
Like many of my recent posts, this one’s been brewing in my head for quite a long time, but between settling back into work after being in Toronto and moving into a new flat, blogging was put on the back burner for a while. Now I’m back and granted I’ve only been at this blogging [...]
What’s The Digital Equivalent Of A Jingle?
Please don’t say ‘dingle’. This is a question I’ve been pondering for a while and reading this post kickstarted some thoughts. Seriously though, what is the digital equivalent of a jingle? The jingles from my childhood still stick in my head and when I heard them used again in TV & radio ads when I [...]
Obama For Facebook
Rarely have I been so excited about a US presidential election, but the Obama – McCain spar has piqued my interest for a number of reasons: Old School vs. New School – a 47 year old candidate versus a 72 year old candidate, one talking about change, the other talking about reform ‘Attack’-style political [...]
90210 to Go
A new mobile campaign to publicise the new look 90210 in the States has just launched. This is intriguing from a couple of perspectives – it’s still very rare in the UK to see $50,000 spends on mobile campaigns. Clients here are still hugely risk-adverse when it comes to any form of digital advertising and [...]
Stop The CTR Obsession!
I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it? As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to [...]
