If only all flights could be like this. via
As Seen On The Inside Front Cover Of The Economist
What a bizarre ad to use to reach Economist readers. (Click on the ad and zoom for more detail)
Do Creative Agencies Need Media Folk?
“What if we took over the entire FHM homepage, changed the colour and font, moved the content around and made the page shake for the whole day?” “Can we just take the copy from our entire press insert and put into the MPU?” “Let’s just take the 60″ TVC and run it as an online [...]
Creative That Goes Beyond the Clickthrough
Working in media these past few years, I’ve been exposed to many campaigns and many creative agencies. More often than not, these creative agencies are obsessed with the idea of getting consumers to clickthrough to a flashy campaign microsite that they’ve spent thousands of the client’s pounds (or dollars!) creating. This has got me thinking [...]
