I noticed a lot of activity for this new HBO show when I was in New York last week and was intrigued as the activity kept popping up in my media space. From what I can see, the show’s been launched via a really kick ass integrated media campaign – so kudos to whichever agency [...]
Helping People Remember Online
This week I was doing some research for a client presentation and I kept thinking, “Oh yeah, I remember that display ad, it would be great to find it and to show the client that.” Working in the advertising industry, I have the tools to be able to do exactly that. Then, I thought to [...]
Two Great Innovations
Google continue to push innovation in the search space and judging by this video, aren’t messing around when it comes to mobile. Their acquisition of AdMob means that they will be a major player in this space and have pretty much got both mobile display and PPC advertising covered. I know that this is just [...]
BT Tower Takeover!
Saw this as I was walking to work today. Did you know that these panels are two stories high and are the equivalent to the length of half a football pitch?
Creating Memorable (Chocolate) Experiences
Lately, it seems there is a trend in retail toward creating big, exciting in-store experiences. Curry are doing it with their new Currysdigital concept stores, Comet are creating their own concept stores and HMV are starting to roll ‘experience’ focused outlets, with areas that people can test games, hang out and buy snacks. In Tel [...]
I’m Sorry You Have Cause To Be Sorry
Spotted this poster this morning at Euston Square station. And then got sent this video: The Evening Standard lost me as a reader three years ago after I grew tired of their petty, vindicative and elitist writing and their silly, ongoing campaigns against Ken Livingstone. Will this positioning translate into a different editorial tone now [...]
Hello Misogyny
Spotted this Duffy / Diet Coke advert in Heat magazine today and I have to say, it knocked me for six. The aim of this campaign is apparently to ‘represent confident young women taking a stand against the pressures of modern life’. What? All this ad campaign says to me is that Diet Coke want [...]
Keep Calm and Carry On The Iconic Imagery
Spotted this new Home Office campaign today, first at Ladbroke Grove station and then in the Metro (wasn’t actually me that was reading it, honest. I was browsing over someone’s shoulder!). At first glance, the copy looks sinister enough to make you do a double take. However, this campaign is evidently highlighting the launch of [...]
A Russian Flavoured View On Ice Cream
It looks like Russian agencies are in need of a little cultural sensitivity training. via
