O Canada, Our Home and Branded Land

It’s amazing what you get used to when living in a foreign country. I’m back in Toronto right now for a extended visit and working in my company’s offices over here. It’s been great to get a look into the Canadian media scene and see what another market is like. Walking through the streets of [...]

Nike + iPod = Breaking Through The Wall

Shockingly, I’m going from an Apple hater to becoming ever more slightly enthusiastic by the day. Being a gadget gal, I’m really impressed with their new Nike + iPod gym venture and even more so, given I’m a member of Virgin Active where they’ve rolled this out in the UK.    Have a look at [...]

Me As A Brand

I recently had my yearly appraisal and while not a hugely exciting event, one of the many objectives I was given really got me thinking. After being told I needed to raise my external profile but not really given any direction on how to do this, I spent a lot of time pondering and looking [...]

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