How To Make It In America

I noticed a lot of activity for this new HBO show when I was in New York last week and was intrigued as the activity kept popping up in my media space. From what I can see, the show’s been launched via a really kick ass integrated media campaign – so kudos to whichever agency [...]

Barbie’s Next Career

What will Barbie be next? That’s what Mattel are asking, in a cute campaign I spotted in New York earlier this week. She’s had over 120 different careers!  Over the years, Barbie’s been many things, including a Doctor,  an Astronaut and a Race Car Driver – quite a bit more prolific than the average 7 [...]

The Oprah Effect

In a moment of nostalgia, I was watching Oprah last week while I was in New York. Now, I never watch Oprah – it’s on at weird time and on a weird channel in the UK.  Anyway, a woman was being interviewed about her fairly traumatic childhood. One of her childhood friends was being interviewed [...]

Drive Thru America

Having lived in London for the past 8 years and relying on my feet, taxis or other various means of public transport to get around, I forget how utterly reliant Americans and Canadians are on their cars. Whenever I go back home or travel somewhere in the U.S., there are always so many brilliant reminders [...]

Scenes From New York

Apologies for the radio silence, but I’ve been off recharging my batteries in Miami and New York. Two weeks away, with very little internet access (other than the wi-fi I was able to steal) does not good digital connectivity make. Anyway, I saw lots and lots of interesting things on my trip. 1. Disused storefronts [...]

Swiftcover Do Good Spotify

This popped into my inbox earlier today – a really nice partnership between Swiftcover and Spotify. Much better than the full-screen overlays they’ve been running recently, I might add. With this and the Tories running ads on the service, I wonder how many more premium memberships Spotify are going to sell? I guess they need [...]

Converting TV Awareness Into Action

via

Happy Father’s Day

Loving this bit of tactical advertising.

The Take and Take of Media

Some of this is scarily familiar. We’re in a recession, but let’s play nice, people. via

What?

Does anyone else find this new Schweppes commercial for the Indian market really, really creepy? Weird, on so many levels.

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