Spotted this Duffy / Diet Coke advert in Heat magazine today and I have to say, it knocked me for six. The aim of this campaign is apparently to ‘represent confident young women taking a stand against the pressures of modern life’. What? All this ad campaign says to me is that Diet Coke want [...]
The Joy of Post
There are folks out there who would argue the case for 100% digital. Digital everything, 24-7. Despite being passionate about digital technology, I think there’s still something in the tangible. Matter know this and have put together an innovative DM comms package that’s very different to anything else in that sector. None of the [...]
Thinking About Why I Blog
Is it for vanity? Is it to have a soapbox? Is it a derivative of the diaries I used to keep when I was a teenager? I expect every regular blogger gets to a point where they start thinking about why they bother. Brazen Careerist recently ran a contest asking their community about how blogging [...]
For Those Who Are New To Recessions
So we’re officially in a recession and everyone’s running scared. Bad news is dominating the headlines and fresh redundancies seem to be announced nearly everyday. Some of us were in the tail end of the last recession so know how to keep positive and get through. But what about the recent grads and the people who’ve [...]
If I Can’t Hear You, I’ll Lip Read
Wearing hearing aids is a very odd thing. As much as they’ve taught me a lot about myself, they’ve taught me a lot about other people, mainly that there is an intense fascination with ‘otherness’ . Here’s the back story: I have a degenerative hearing disorder which has left me with about 60% of my [...]
Do Creative Agencies Need Media Folk?
“What if we took over the entire FHM homepage, changed the colour and font, moved the content around and made the page shake for the whole day?” “Can we just take the copy from our entire press insert and put into the MPU?” “Let’s just take the 60″ TVC and run it as an online [...]
How To Do Digital Media Planning & Buying
Like many of my recent posts, this one’s been brewing in my head for quite a long time, but between settling back into work after being in Toronto and moving into a new flat, blogging was put on the back burner for a while. Now I’m back and granted I’ve only been at this blogging [...]
What’s The Digital Equivalent Of A Jingle?
Please don’t say ‘dingle’. This is a question I’ve been pondering for a while and reading this post kickstarted some thoughts. Seriously though, what is the digital equivalent of a jingle? The jingles from my childhood still stick in my head and when I heard them used again in TV & radio ads when I [...]
