The changes that Facebook announced yesterday regarding their brand pages highlighted an issue that I’ve been thinking about for a while. Does it make sense for a brand to lay all their chips on the table when it comes to Facebook? Does it make sense for a brand to invest millions of pounds into developing [...]
The Oprah Effect
In a moment of nostalgia, I was watching Oprah last week while I was in New York. Now, I never watch Oprah – it’s on at weird time and on a weird channel in the UK. Anyway, a woman was being interviewed about her fairly traumatic childhood. One of her childhood friends was being interviewed [...]
Helping People Remember Online
This week I was doing some research for a client presentation and I kept thinking, “Oh yeah, I remember that display ad, it would be great to find it and to show the client that.” Working in the advertising industry, I have the tools to be able to do exactly that. Then, I thought to [...]
The Nudge Experiment
A lot of people have been talking about the book Nudge recently. To quickly sum up, the book is about the irrational ways that people behave and the little things or ‘nudges’ that can be employed to create behavioural change. I haven’t read the book yet, but it’s on my Amazon wishlist. At work we’ve [...]
A Little Reality Check
Image via the trickledown This quote really resonates with me. Working in advertising, I’m expected to keep up to date with the latest trends and technologies and assess if they are right or indeed, relevant to any of my clients. Time and again, I see that just because something’s the latest thing doesn’t mean it’s [...]
Role Models
“Perhaps we will soon reach a time when the media industry can spontaneously think of an equal number of great icons of either gender.” This is the last line in Sue Unerman’s piece in the latest edition of Media Week and it follows on from a number of things I’ve been talking or thinking about [...]
