The changes that Facebook announced yesterday regarding their brand pages highlighted an issue that I’ve been thinking about for a while. Does it make sense for a brand to lay all their chips on the table when it comes to Facebook? Does it make sense for a brand to invest millions of pounds into developing [...]
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Recent Posts
What I’m Tweeting About
- Great article re: the next generation and the internet (of course, a dynamic comment thread below!): http://t.co/ayn3NILG (via @benbux)---19 hours ago
- At the Conde briefing on digital this morning, it's striking that they continue to use 'analogue' terms / structures to approach digital---1 day ago
- I'm giving up sugar (!!!) to give away this lent http://t.co/F2GQbOnO---1 day ago
- Interesting sales conversion technique by the @theOutnet - they send you an email reminding you of an item in your basket. Worked on me!---2 weeks ago
- At least they're not rely on advertising for the bulk of their revenue, like every other start up seems to do! http://t.co/VizSvr1x---2 weeks ago
Preview Review
I was asked to contribute my thoughts to MEC’s global 2010 – 2011 Preview Review, specifically to give my point of view on what the story of social was in 2010 and what it will be in 2011. Check out the full book here and you can find my version below and an interactive version [...]
February 10, 2011
Categories: Advertising, communication, social media, thinking . . Author: lenisebrothers . Comments: Leave a Comment
How To Make It In America
I noticed a lot of activity for this new HBO show when I was in New York last week and was intrigued as the activity kept popping up in my media space. From what I can see, the show’s been launched via a really kick ass integrated media campaign – so kudos to whichever agency [...]
February 23, 2010
Categories: Advertising, communication, cool stuff, media, social media . Tags: Advertising, communication, hbo, how to make it in america, integration, media, social, tv shows . Author: lenisebrothers . Comments: Leave a Comment
IPAsocial principle 02 – Social agenda not business agenda
Social Media is a conversation. That seems to be the one thing that we can all agree on. But given that Social Media is a rather noisy and opinionated conversation, what value do we think we will have by adding our voices to it? We are not Social Media gurus. In fact, we are rather [...]
September 29, 2009
Categories: IPAsocial02, social media, thinking . Tags: business, communication, IPA, IPAsocial02, social . Author: lenisebrothers . Comments: 6 Comments
Le Social, C’est Chic
I’ve been involved in a fantastic IPA project with the lovely and talented John, Katy, Amelia, Faris, Neil, Mark, Jamie, Asi and Nigel, which is basically the follow-on from the aftermath of an IPA 44 Club event in January. Willsh has already summarised this nicely here. We’ve established 10 principles of social media, written them [...]
September 17, 2009
Categories: media, social media, thinking, Uncategorized . Tags: events, IPAsocial, IPAsocial02, social, thinking . Author: lenisebrothers . Comments: 1 Comment
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