The changes that Facebook announced yesterday regarding their brand pages highlighted an issue that I’ve been thinking about for a while. Does it make sense for a brand to lay all their chips on the table when it comes to Facebook? Does it make sense for a brand to invest millions of pounds into developing [...]
This Is Not A Dormant Blog…
…I’ve just been ridiculously busy. “Too busy to blog,” I hear you say? Yes, indeed. The last six months have included: 1. Starting a new job at MEC 2. Getting my head round the above new job 3. Moving flats 4. Getting engaged 5. Travelling to China, Germany, Russia, Sweden, Denmark, Italy, Portugal and Malta [...]
Barbie’s Next Career
What will Barbie be next? That’s what Mattel are asking, in a cute campaign I spotted in New York earlier this week. She’s had over 120 different careers! Over the years, Barbie’s been many things, including a Doctor, an Astronaut and a Race Car Driver – quite a bit more prolific than the average 7 [...]
The Oprah Effect
In a moment of nostalgia, I was watching Oprah last week while I was in New York. Now, I never watch Oprah – it’s on at weird time and on a weird channel in the UK. Anyway, a woman was being interviewed about her fairly traumatic childhood. One of her childhood friends was being interviewed [...]
It’s The Little Things That Count
When I was in New York with my fiance earlier this month, we stayed in an amazing hotel called the Maritime. I’d like to say that I just stumbled upon it or that we were given a great recommendation from friends, but this discovery was based on hours of research – visits to travel comparison [...]
Helping People Remember Online
This week I was doing some research for a client presentation and I kept thinking, “Oh yeah, I remember that display ad, it would be great to find it and to show the client that.” Working in the advertising industry, I have the tools to be able to do exactly that. Then, I thought to [...]
Suntastically Punny
What an ace headline from the currant bun. Admittedly, I don’t read the Sun, but their chutzpah makes me laugh. They’ll be going great guns to get their numbers back up for December’s ABC audit.
