The New Path To Purchase

This sums it up quite nicely. Via

Converting TV Awareness Into Action

via

Happy Father’s Day

Loving this bit of tactical advertising.

The Take and Take of Media

Some of this is scarily familiar. We’re in a recession, but let’s play nice, people. via

What?

Does anyone else find this new Schweppes commercial for the Indian market really, really creepy? Weird, on so many levels.

I’m Sorry You Have Cause To Be Sorry

Spotted this poster this morning at Euston Square station. And then got sent this video: The Evening Standard lost me as a reader three years ago after I grew tired of their petty, vindicative and elitist writing and their silly, ongoing campaigns against Ken Livingstone. Will this positioning translate into a different editorial tone now [...]

This Is Just Cringeworthy

Hello Misogyny

Spotted this Duffy / Diet Coke advert in Heat magazine today and I have to say, it knocked me for six. The aim of this campaign is apparently to ‘represent confident young women taking a stand against the pressures of modern life’. What? All this ad campaign says to me is that Diet Coke want [...]

Keep Calm and Carry On The Iconic Imagery

Spotted this new Home Office campaign today, first at Ladbroke Grove station and then in the Metro (wasn’t actually me that was reading it, honest. I was browsing over someone’s shoulder!). At first glance, the copy looks sinister enough to make you do a double take. However, this campaign is evidently highlighting the launch of [...]

A Russian Flavoured View On Ice Cream

It looks like Russian agencies are in need of a little cultural sensitivity training. via

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