The changes that Facebook announced yesterday regarding their brand pages highlighted an issue that I’ve been thinking about for a while. Does it make sense for a brand to lay all their chips on the table when it comes to Facebook? Does it make sense for a brand to invest millions of pounds into developing [...]

February 11, 2011
Categories: Advertising, communication, social media, thinking . . Author: lenisebrothers . Comments: 2 Comments

I was asked to contribute my thoughts to MEC’s global 2010 – 2011 Preview Review, specifically to give my point of view on what the story of social was in 2010 and what it will be in 2011. Check out the full book here and you can find my version below and an interactive version [...]

February 10, 2011
Categories: Advertising, communication, social media, thinking . . Author: lenisebrothers . Comments: Leave a Comment