Image via the trickledown This quote really resonates with me. Working in advertising, I’m expected to keep up to date with the latest trends and technologies and assess if they are right or indeed, relevant to any of my clients. Time and again, I see that just because something’s the latest thing doesn’t mean it’s [...]
Creating Memorable (Chocolate) Experiences
Lately, it seems there is a trend in retail toward creating big, exciting in-store experiences. Curry are doing it with their new Currysdigital concept stores, Comet are creating their own concept stores and HMV are starting to roll ‘experience’ focused outlets, with areas that people can test games, hang out and buy snacks. In Tel [...]
