This is brilliant. One of my work colleagues has a terrible cough and bought some Chinese herbal cough medicine. And it came with these AMAZING instructions. The text below says ‘Irritability caused by coughing and difficulty in breathing’. Quite a nice and very charming departure from the typical text heavy instruction manual, don’t you think?
What’s Your Daily Routine?
No, don’t worry, I’m not going to start stalking you. I’ve just stumbled upon Daily Routines, a wonderful, more cerebral, more literary version of US Magazine’s ‘Stars…They’re Just Like Us’ section. Once people leave full-time education and go into work, the most common complaint seems to be about following a schedule – getting up at [...]
Two Things That Confuse Me
1) Why Campaign paid for bus sides to tell everyone that Euro RSCG are on board. Oh look, see what they did there? They’re ‘on board’ and it’s an advert on a bus! Gah! 2) Why anyone would buy the trip to the dentist in a box, pseudo-cupcakes Candycakes are selling… …when you [...]
Just In Case Your Clients Haven’t Got The Point…
… consumers have changed, therefore marketing needs to change. Via Scholz & Friends
Goodbye Bush
Great piece of tactical press advertising. Well done Veet for spotting the opportunity!
Potato Is Spelt Ghoughphtheightteeau
Fantastic new campaign from the Times with great use of Tube car panels & 48-sheets. I was so engrossed in this ad on a tube journey last week, I missed my stop!
The Joy of Post
There are folks out there who would argue the case for 100% digital. Digital everything, 24-7. Despite being passionate about digital technology, I think there’s still something in the tangible. Matter know this and have put together an innovative DM comms package that’s very different to anything else in that sector. None of the [...]
Rubbers
For those who haven’t seen it yet, check out this great piece of comms from Durex. Funny and straight to the point – works every time.
Such An Odd Numbered Discount
This is certainly more memorable than a 20% or 25% discount and a nice way of reminding consumers that they’re already paying 2.5% less anyway with the new VAT reduction.
