What a bizarre ad to use to reach Economist readers. (Click on the ad and zoom for more detail)
Hello Media Owners, Please Do Your Research
Everyday I wade through at least 250 emails, 20 phone calls and many, many meetings, some scheduled, some impromptu. About half of the calls I get are sales calls soliciting business. I’m happy to take your calls, but there are a couple of basic things that any good media owner should be doing. 1. [...]
If I Can’t Hear You, I’ll Lip Read
Wearing hearing aids is a very odd thing. As much as they’ve taught me a lot about myself, they’ve taught me a lot about other people, mainly that there is an intense fascination with ‘otherness’ . Here’s the back story: I have a degenerative hearing disorder which has left me with about 60% of my [...]
Do Creative Agencies Need Media Folk?
“What if we took over the entire FHM homepage, changed the colour and font, moved the content around and made the page shake for the whole day?” “Can we just take the copy from our entire press insert and put into the MPU?” “Let’s just take the 60″ TVC and run it as an online [...]
How To Do Digital Media Planning & Buying
Like many of my recent posts, this one’s been brewing in my head for quite a long time, but between settling back into work after being in Toronto and moving into a new flat, blogging was put on the back burner for a while. Now I’m back and granted I’ve only been at this blogging [...]
What’s The Digital Equivalent Of A Jingle?
Please don’t say ‘dingle’. This is a question I’ve been pondering for a while and reading this post kickstarted some thoughts. Seriously though, what is the digital equivalent of a jingle? The jingles from my childhood still stick in my head and when I heard them used again in TV & radio ads when I [...]
