God, I Love Technology

90210 to Go

A new mobile campaign to publicise the new look 90210 in the States has just launched. This is intriguing from a couple of perspectives – it’s still very rare in the UK to see $50,000 spends on mobile campaigns. Clients here are still hugely risk-adverse when it comes to any form of digital advertising and [...]

iTunes Fangirl News: Genius!

Resident Apple fanboy Kevin Rose has picked up on a great Apple rumour – one that sounds quite exciting and will add a nice Pandora (RIP for UK users) like element to the service.  iTunes 8 includes Genius, which makes playlists from songs in your library that go great together. Genius also includes Genius sidebar, [...]

Google Chrome’s EULA: Does Not Compute In A Web 2.0 World

  Google have just released Chrome, their long awaited browser to rival the likes of Firefox, IE and Mozilla. Yay Google, right? Wrong.    Tap The Hive have done some digging on Chrome’s EULA (End User License Agreement) and have pulled up some very curious clauses within it, namely the content section. If you download [...]

Creative That Goes Beyond the Clickthrough

Working in media these past few years, I’ve been exposed to many campaigns and many creative agencies. More often than not, these creative agencies are obsessed with the idea of getting consumers to clickthrough to a flashy campaign microsite that they’ve spent thousands of the client’s pounds (or dollars!) creating. This has got me thinking [...]

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