Nike + iPod = Breaking Through The Wall

Shockingly, I’m going from an Apple hater to becoming ever more slightly enthusiastic by the day. Being a gadget gal, I’m really impressed with their new Nike + iPod gym venture and even more so, given I’m a member of Virgin Active where they’ve rolled this out in the UK.    Have a look at [...]

Is Blogging Still Word of Mouth on Steroids?

As part of an initiative that’s just begun at work, I’ve begun to regularly to read and review books related to marketing, the Internet and PR. I’m currently in the midst of reading Naked Conversations by Robert Scoble and Shel Israel and although it was published in mid-2006, it still makes for fascinating and relevant reading. [...]

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