Stop The CTR Obsession!

I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it? As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to [...]

Becoming Internet Famous

In my zeal to ‘raise my external profile’ (yes, I realise how completely wanky that sounds – bear with me), I’ve been reading a lot about Internet memes and the ‘Internet Famous‘. We all know about the ‘Leave Britney Alone’ guy, Lolcats and notorious operators like Julia Allison and her Non-Society crew, but what if [...]

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