Me As A Brand

I recently had my yearly appraisal and while not a hugely exciting event, one of the many objectives I was given really got me thinking. After being told I needed to raise my external profile but not really given any direction on how to do this, I spent a lot of time pondering and looking [...]

The future is indeed bright

This is a great way of visually communicating the massive changes in the way the generations communicate and demonstrates how important age is when putting together a communications plan. How Baby Boomers (45-65 year old Adults with UK marketing speak) communicated:

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