Sunning Myself in Mars

Mars24 is a really cool downloadable tool for all you astronomy fanboys and girls out there. It displays the Mars sunclock, a graphical representation of Mars and a readout of the time in 24-hour format, amongst many other cool things.   You can also use the program to display a panoramic view of where the [...]

This Little Nugget Dropped Into My Inbox Last Night…

Nike + iPod = Breaking Through The Wall

Shockingly, I’m going from an Apple hater to becoming ever more slightly enthusiastic by the day. Being a gadget gal, I’m really impressed with their new Nike + iPod gym venture and even more so, given I’m a member of Virgin Active where they’ve rolled this out in the UK.    Have a look at [...]

Is Blogging Still Word of Mouth on Steroids?

As part of an initiative that’s just begun at work, I’ve begun to regularly to read and review books related to marketing, the Internet and PR. I’m currently in the midst of reading Naked Conversations by Robert Scoble and Shel Israel and although it was published in mid-2006, it still makes for fascinating and relevant reading. [...]

Stop The CTR Obsession!

I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it? As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to [...]

Becoming Internet Famous

In my zeal to ‘raise my external profile’ (yes, I realise how completely wanky that sounds – bear with me), I’ve been reading a lot about Internet memes and the ‘Internet Famous‘. We all know about the ‘Leave Britney Alone’ guy, Lolcats and notorious operators like Julia Allison and her Non-Society crew, but what if [...]

I heart Muxtape, but it’s been shut down!

This really gets my goat. Muxtape is a great service that lets users create their own virtual mixtape and share with their friends. I’d previously enthused about how great Muxtape was – it completely embodied the often anarchiac DIY ethos of the Internet and fit in with the idea of giving consumers what they wanted, [...]

Me As A Brand

I recently had my yearly appraisal and while not a hugely exciting event, one of the many objectives I was given really got me thinking. After being told I needed to raise my external profile but not really given any direction on how to do this, I spent a lot of time pondering and looking [...]

The future is indeed bright

This is a great way of visually communicating the massive changes in the way the generations communicate and demonstrates how important age is when putting together a communications plan. How Baby Boomers (45-65 year old Adults with UK marketing speak) communicated:

Facing my manga

  Face Your Manga is a cool new service for the avatar obsessed. You can create your own avatar for any type of mood, weather or place and pretend to be a Japanese manga action hero, which is brilliant. The company has added a €1.50 fee to download and print, which I’m sure some people [...]

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