Mars24 is a really cool downloadable tool for all you astronomy fanboys and girls out there. It displays the Mars sunclock, a graphical representation of Mars and a readout of the time in 24-hour format, amongst many other cool things.
Captain, set course to Mars....
You can also use the program to display a panoramic view of where the Mars Phoenix is currently located, and can adjust it to see north, south, east and west viewpoints. I like the feature that allows you to see the local time for Earthlings and Martians.
I’ll just hook this into my Tom Tom and off I go!
US Magazine: Lowering The Tone Since 1984!
Shockingly, I’m going from an Apple hater to becoming ever more slightly enthusiastic by the day. Being a gadget gal, I’m really impressed with their new Nike + iPod gym venture and even more so, given I’m a member of Virgin Active where they’ve rolled this out in the UK.
Run Forrest Run
Have a look at the site to see how it works and marvel at how much more Apple and Nike will integrate themselves (with your consent, of course) into your day to day life.
I’m continually amazed at the consistent obsession that agencies and clients have about clickthrough rate. CTR, CTR, CTR! Fast becoming the dirtiest acronym in media – or is it?
As agencies increase their digital expertise and consistently educate clients about the importance of digital within the wider communications mix, it’s become all too easy to refer back to the easiest to understand metric – the ubiquitous clickthrough rate. One might argue that this is the most straightforward measure metric to start clients on and helps them understand the basics and build from there. I disagree – we’re missing a big trick and are in danger of oversimplifying a very complicated space by talking to clients in the simplest possible terms, using the simplest possible metric. Continue reading
Face Your Manga is a cool new service for the avatar obsessed. You can create your own avatar for any type of mood, weather or place and pretend to be a Japanese manga action hero, which is brilliant. The company has added a €1.50 fee to download and print, which I’m sure some people will pay, but most of the more computer-savvy people (like me!) will likely find ways around this fee and cut and paste their way to multiple manga avatar happiness.